The passing of the News Media and Digital Platforms Mandatory Bargaining Code in Australia represents a significant global step in articulating the value of content online. However, despite some monetary benefits for news organisations, this does not negate the broader need for media companies to innovate more aggressively particularly given the continuing friction between the industry and platforms over the control of customers, data and revenue.

International expansion is exciting but challenging, especially in media. While market size and revenue potential are key, it's the nuanced details that often make the difference between success and failure.

We have compiled an easy-to-follow overarching framework for companies navigating international growth, based on interviews and research. The key to success is execution.

Here are the 7 steps to manage your international expansion and operations:

1. Clarify your international purpose: Is it for volume, profit, or diplomacy?

2. Understand the macro environment of your target country.

3. Assess local competition and emphasise your unique value.

4. Map local stakeholders inside and outside the industry.

5. Structure your operations globally and allocate the right resources.

6. Establish a local presence that balances partnership, autonomy, and control.

7. Localise your operations with the right talent, tools, and resources.